Google Is Now Giving Patients AI Tips About Your Office—Are You Ready?

Google continues to roll out powerful AI enhancements to Google Business Profiles, and this latest update is a big one for dental and healthcare practices. The new “Know Before You Go” feature provides patients with short, AI-generated insights before they ever step foot in your practice.

This follows Google’s recent shift from the traditional Q&A section to the new Ask Maps experience—another change we covered in our recent post, Google’s AI is Going to Start Calling You.

Now, Google is automatically generating insights about your practice such as:

• What services patients mention most
  
• Whether your office has easy parking
  
• If your team is friendly and responsive
  
• What treatments you’re known for
  
• Whether appointments generally run on time
  
• What technology your practice uses
  

Where does Google get this information?
From your website, social media, Google Business Profile, and your patient reviews.

If your online presence is incomplete or outdated, Google may fill in the blanks—or worse, skip over important details your patients need.

This is why optimizing your practice’s online presence is no longer optional. As we discussed in Is Your Current Marketing Company Hurting Your Online Presence?

—missing or incorrect online data can cost your practice real patients.

How Dental & Healthcare Practices Can Benefit from Google’s New AI Feature

1. Load Your Website & GBP With Complete, Correct Information

Google can only highlight what it can find.
Your practice should clearly list:

• Every service and procedure
  
• All accepted insurance plans
  
• Hours and holiday schedules
  
• Doctor and provider bios
  
• Accessibility details
  
• Office photos
  
• Technology and equipment
  
• Emergency care information
  

If the information isn’t written anywhere online, Google’s AI won’t magically infer it.

EPrompt ensures your website, listings, and landing pages are fully optimized and medically accurate—critical for both SEO and compliance.

2. Keep Your Social Media Active—Google Reads It

Google uses your content to understand your practice’s identity and activity level.

If your last post is from 2021, Google may assume nothing new is happening.
Posting about:

• New technology
  
• Before & after cases (HIPAA compliant)
  
• Team updates
  
• Oral health tips
  
• Seasonal reminders
  
• Events or promotions
  

…helps Google understand your strengths and keeps your practice top-of-mind.

3. Collect Better Reviews (Not Just More Reviews)

Google is now analyzing review content more deeply than ever.

Patients who write specific, descriptive reviews help Google confidently generate helpful insights about your practice.

Encourage reviews that include:

• What service they received
  
• The provider they saw
  
• What they liked
  
• What made the experience unique
  
• Results or improvements they noticed
  

EPrompt’s automated review system helps practices gather high-quality, compliant reviews at scale—reviews that directly fuel Google’s new AI insights.

Why This Matters: Your Practice Will Be Compared to Competitors Automatically

Google’s AI updates are moving quickly, and both “Know Before You Go” and Ask Maps show that:

If your practice isn’t optimized, Google will show patients a competitor who is.

Your:

• Website
  
• Google Business Profile
  
• Content
  
• Reviews
  
• Social media activity
  

all work together to determine what Google presents to prospective patients.

The practices that invest in accurate, rich, optimized content will be the ones Google’s AI highlights most often—especially for high-value procedures such as:

• Dental implants
  
• Invisalign
  
• Cosmetic dentistry
  
• Emergency dentistry
  
• Botox & aesthetics
  
• Medical specialties
  
• Urgent care
  
• Pediatrics
  
• Oral surgery
  

And the best part?

EPrompt handles ALL of this—including Google’s ongoing chaos—so you can stay focused on running your practice.

FAQs for Dental & Healthcare Practices