Google is at it again, and this time they’re rolling out something that might literally pick up the phone and dial your business. Google has started testing a new feature that allows users to request real-time pricing or appointment availability for services like haircuts, massages, dental services, med spas, and more.
When a user asks Google for pricing or availability, Google’s AI steps in, makes a call to local businesses, and gathers the information automatically. In other words, Google’s AI is now doing the phone-tag for users — quietly, instantly, and in the background.
Why Dental Practices Should Pay Close Attention
These AI calls aren’t just a new gadget—they’re becoming part of your patient’s search experience. And the way your practice responds directly impacts how Google views your business.
Here’s the catch:
If your business ignores Google’s AI calls because they “sound robotic,” Google may assume you’re unresponsive.
And when Google thinks you provide a poor experience?
👉 Your practice gets recommended less.
👉 Your rankings can drop.
👉 Your visibility to new patients shrinks.
But here’s the good news:
Businesses that DO answer these calls show Google they’re responsive, accurate, and reliable.
And those are exactly the businesses Google wants to showcase in Search and Maps.
What This Means for Your Online Presence
This update highlights a much bigger truth:
If your practice isn’t optimized online—with accurate listings, correct business information, updated hours, and consistent NAP data—Google’s AI may not call you… and patients definitely won’t.
At Eprompt, we’ve already seen that Google relies heavily on your online accuracy to determine how often you appear in Maps results, the Local Pack, and voice search.
If Google can’t confirm that your business information is correct, it won’t risk recommending you.
AI Is Reshaping Local Search (Fast)
From AI-generated summaries to AI-filtered search results and now AI-powered phone calls, Google is making it clear:
AI is taking over local search—and only the businesses that adapt will thrive.
Dental and medical practices that stay ahead of these changes will benefit the most as Google rolls out more AI-driven features. Staying proactive now means you won’t be scrambling to catch up later.
How Eprompt Helps Your Practice Stay Ahead
With Eprompt, your online listings, business information, review strategy, and SEO foundation stay:
✔ Accurate
✔ Consistent
✔ Optimized for Google’s evolving algorithms
✔ Ready for AI-powered search and verification
When Google calls — human or AI — your practice is prepared.